Coming to market with the right product for the right people is key.  You can't flog a dead horse, so to speak, so working on your product or service's value position can help ensure your product works when it gets to market.

Value position is your offering's value to the world.  However, what's valuable to you may not be valuable to others and vice versa.  With the right market research and analysis we can help develop your product or services' value position so it's fit for market.